At sootheTIME™, we understand the challenges moms and dads face adjusting to and caring for a new baby. That's why we've created the first and only brand focused on soothing babies—and parents—around the clock. Whether preparing a baby for bed, giving him his first taste of solid foods or traveling to see friends and family, we help make those occasions safe, soothing and fun.
Working with parents and experts, we've developed simple, practical solutions for the wellness of baby and family. Our products conveniently create safe, soothing, healthy experiences so little ones can thrive—and parents can feel confidant knowing they are providing the best care. We help busy parents adopt healthy routines designed for stress-less baby care, with solutions so intuitive that even Dad can get it right—every time.